Reporting to the UK Managing Director, the UK Sales Manager is responsible for driving valves, actuators, pumps and other process flow control equipment sales growth across to the Pharmaceutical, Bioprocessing, Food and Beverage, Distillery industries etc by leading inside sales initiatives, managing key accounts, and developing new business opportunities.
The role contributes to strategic objectives through cross-functional collaboration and the delivery of tailored, high-value technical solutions that meet UK Biopharmaceutical, Bioprocessing, Biotechnology, Food & Beverage, Distillery and Energy customer needs and enhance long-term relationships.
Key Responsibilities
Sales Leadership & Business Development
- Lead and manage a UK focused internal sales team and provide external sales team with sales support to achieve commercial targets for valve, pump, actuators, and other process control instrumentation, while driving sustainable growth through new and existing UK customer engagement.
- Develop and execute strategic business plans in collaboration with the UK managing Director and management team, identifying new opportunities through events, partnerships, and targeted outreach.
- Oversee customer engagement initiatives, including strategic account planning, quotation follow ups, and project pipeline management using CRM tools.
Market & Product Strategy
- Contribute to the evolution of the product range based on market demands and customer feedback. Conduct market research, trend analysis, competitor benchmarking, and pricing studies to guide sales strategies and product development.
- Collaborate with the Marketing Team to position the company through campaigns, digital platforms, and strategic communications.
- Support product launches and evolution by analysing opportunities, coordinating with internal teams, and incorporating customer feedback.
Technical Proficiency & Customer Solutions
- Develop a strong technical understanding of the company’s process equipment offerings through training and supplier engagement.
- Understand end-user needs for product selection and offer innovative solutions, including non-standard components when required.
- Apply appropriate pricing strategies in collaboration with suppliers to maintain competitive advantage.
Performance Management & CRM
- Support UK internal sales team success by overseeing KPI’s, providing coaching, and implementing strategic planning approaches to improve sales effectiveness and customer outcomes.
- Promote and maintain active use of the company’s CRM system to track customer interactions, projects, and lead management.
- Ensure follow-ups with top customers and support resolution of customer issues promptly and professionally.
Preferred Experience, Skills, and Abilities
- Minimum 5 years’ proven experience in a UK Sales Manager, UK Product Manager, Senior Sales Specialist, Commercial Manager, Business Development Manager, or Inside Sales Manager role, must be within the process equipment or industrial automation sector.
- The candidate must be used to the process of technical selling on project enquiries from third-party engineering houses, securing specification of valves, process flow instruments.
- Strong technical acumen with the ability to provide product support and present tailored application solutions to customers in pharmaceutical, biotechnology, distilleries, refineries, and food and beverage sectors.
- An academic background in Engineering, Business, or a related field would be advantageous, though candidates with strong, relevant sales management experience will be equally considered.
- Proven track record managing the full sales cycle, including lead generation, closing deals, contract management, and key account development with senior stakeholders.
- Strong commercial skills, including negotiation, communication, presentation, and the ability to build trusted customer relationships in dynamic environments.
- Proficient with CRM systems, data-driven sales management, and adaptable, results-oriented approaches; full clean driving licence required.
Apply right now by calling Emma Dempsey at Beautiful Recruitment on 0203 9111 000 or email your updated CV to
emma@beautifulrecruitment.com right now.
